Product Clash - Beyond Price Comparison

We actually thought about this concept ;-)

 

Product Clash is looking to become a fun place for internet users to stop by when looking for in-season items as well as some top-selling consumer electronics.


We believe decision making is threefold:

We believe making a decision is more than just an individual process based on rational criteria. A purchasing decision is based on three main criteria.
1. The Influential Power of other people
2. Emotional Connection to the brand or product category
3. The underlying rational need for a product or a service
Product clash addresses the first two of these dimension, by adding the social prioritization to the information overload on the internet.



We believe in the power of e-commerce:

The combination of ecommerce and information has increasingly made a difference the past years. With ProductClash we look to combine and structure direct competitive information together with user generated content.We will also serve our users with purchasing options. By the way, people who do not believe in the power of e-Commerce are ignorant.

Let's have some fun while doing it:

We can only engage our users (and ourselves) properly if there is a fun aspect involved. The fun of Product Clash is not mutually exclusive to the information purpose, so "dull" people are perfectly able to enjoy the site experience.